8 Customer Retention Ideas for Brands On TikTok
Let us play a guessing game, shall we? Name an application that started its journey as an entertainment site for teens but turned out to be the most potent marketing tool. If your answer is TikTok, yes, that’s spot on. TikTok hit the road in 2016; more specifically, it came into the international market in 2017. Since its launch, people have started exploring the platform, making it one of the fastest-growing sites. TikTok users started leveraging it for various reasons.
Such as showing off talents, starting a new business, connecting with people worldwide, etc. You know what? You can also opt for options like Trollishly to enhance your social presence on this platform more effectively. Particularly TikTok has become a handy tool for brands who want to find new customers and retain existing ones. Taking this into the picture, some top brands, like Nike, Chipotle, etc., have started embarking on TikTok. So if your goal is to retain your customers on TikTok, this article is for you.
Why Is TikTok the Best App for Brand Marketing?
As discussed earlier, TikTok has millions and billions of users. That too, from all over the world. What do you think is the main reason that people of all age categories, gender, and locality are using this platform? The answer is simple: TikTok has a very user-friendly interface, and there are no limitations.
All you need is an account to experience all the stunning features it provides. Hence, this caught the attention of brands of all sizes and niches. So, if you are a brand owner looking for opportunities to find and retain customers, TikTok is the right place. So why wait? Let us see some customer retention ideas for your brand on TikTok.
What Is Customer Retention?
Let us explain what customer retention is in simple terms. It is the different methods or approaches that brands take in order to reduce customer defection. That is, the brands try to turn their customers into repetitive buyers and prevent them from switching brands. This process is equally important to finding new customers. Alternatively, you can also opt to buy tiktok followers to enhance your customer rate on this platform.
8 Customer Retention Ideas for Brands On TikTok
Every user on TikTok wants their business to flow with new customers daily. But do you know? The cost of finding new customers is five to ten times higher than retaining the old ones. Despite this, brands mostly avoid this customer retention process. But, by following the ideas mentioned below, your brand can keep up the relationship with your customers for a long time.
- Retarget Your Customers With TikTok Ads
TikTok allows you to display ads to targetted audiences based on specific metrics. Such as age, interaction history, user activity, etc. Mostly these ads are displayed to users who are likely to be converted into your next potential customers. Also, you can target your existing customers and always be on their top minds. So by opting for this feature, you get to retain your current customers and also find new ones on TikTok. TikTok is indeed impressive.
- Build Trust
Trust is an excellent way to retain customers. For instance, you can post some of your genuine customer testimonials. For what? To enhance your customer trust and showcase your reliability. Another great advantage is that you will get to prove your credibility to new visitors more effortlessly through these videos. Also, just by seeing the customer testimonials, they will get to know about your brand and its services.
- Maintain Interaction With Your Customers
Do you want your followers to be your forever customers? Then, communication is the key. TikTok has several options and features through which communication is made effortless. For example, you can interact with your customers by replying to their comments or posting a comment-responding video. Just long-press the comment, record a video reacting to it, and post it. That is it!
- Ask for Feedback
It is hard to retain customers if you don’t know how they feel about your brand. Therefore, ask customers for their genuine feedback or suggestions. Once you have gathered the necessary insights, analyze them and make the necessary changes if required. It will help you understand your customers and your marketing strategies’ success rate. It is a win-win situation.
- Analyze Important Metrics
To retain your existing customers, you will need to analyze specific metrics. Such as engagement rate, repeat customer rate, purchase frequency, etc. For that purpose, you can make use of TikTok analytics or any other external tools available online. You will improve your customer retention rate by analyzing these metrics. And get an idea of whether the strategy you are following is working or not. For example, if the existing customers are frequently making purchases, then it is good. Else you have to make the necessary changes.
- Improve Customer Support
Good support systems will help brands with effective communication and also customer retention. Because you can clear your customer’s queries then and there. Which ultimately will provoke them to use your services again and again. On the other hand, a support system will help you with pre-and post-sale. Furthermore, you can make use of options like TikTok Live to improve your customer support process.
- Reward Your Best Customers
How to show you value your customer? Here is a simple tip. Reward your best customers! By doing this, you get to prove your genuineness. And it is a thoughtful way to show you care about them. This provokes them to come back and purchase from you again. Now you get to increase customer loyalty and retain them. Also, you can make use of Trollishly to enhance your brand value and customer loyalty effortlessly.
- Send Engaging Mails To Customers
As said before, purchase frequency is one of the crucial metrics to track. But how to increase it? The answer is by opting for email marketing. Emails help you stay connected with and build stronger relationships with your customers. Try to send customized emails to them if possible. It will bring you the desired results like increasing conversion rate, improving customer retention, etc.
Summing It Up
Your current customers are the best asset for your brand. They already know about your products and how your services are, so focus your time on retaining them. The good news is that TikTok has all the necessary tools and resources to aid you with the retention strategy. All you need to do is use the ideas mentioned in the above article and make your customer retention process more effective and productive. What other methods can a brand use to retain its existing customers? Let us know in the comments section below.