In today’s digital age, creating a visually stunning website is not enough. Your website must be easily navigable, free of technical crashes and prolonged page load in order to provide a positive website experience.
That’s why this article will discuss five proven tips to help you improve your website’s experience, boost customer engagement, and drive conversions.
1.Be creative with designs but don’t go overboard
Everyone’s doing Jack and Jon, but you don’t need to do the same. Explore different design concepts online and see if you can derive a unique inspiration for your website.
When it’s time to create your prototypes for review, employ useful tools like Procreate flower stamp brushes and other relevant collections.
However, make sure your creativity does not get in the way of delivering a positive user experience. Too much design sparkles can also cause distraction for your website visitors.
2.Prioritize website stability
Website stability is a critical aspect of providing a positive user experience. A website that is slow, unresponsive, or prone to crashes can drive users away and harm a website’s reputation.
Here are some tips for improving website stability to enhance user experience:
Invest in reliable hosting
Choosing a reliable web hosting provider is essential to ensuring that your website is stable and accessible.
Look for a hosting provider with a reputation for 99.99% uptime and fast load times. That way, you can ensure your website stays live always.
Optimize website code
Improving website code can enhance website stability and performance. Ensure that your website code is optimized, free of bugs, and runs smoothly on various browsers and devices.
Regularly update website software
Regular updates of website software, including CMS, plugins, and themes, are essential to keeping your website secure and stable. Outdated software can make your website vulnerable to security threats and create performance issues.
Conduct website testing
Regularly testing your website for speed, functionality, and usability can help identify issues and ensure a smooth browsing experience for users. Use tools such as Google Analytics, Google PageSpeed Insights, or GTmetrix to track website metrics and identify areas for improvement.
Caching can help speed up your website by temporarily storing frequently accessed data, reducing the need to retrieve it from the server.
Doing these will help you enhance your website’s stability, improve website user experience and ensure that users have a positive browsing experience.
3.Optimize website loading speed
Gen-Z users have a low tolerance for slow page loading times. With the widespread use of mobile devices and various online platforms, people expect quick access to content wherever they are.
Whether it’s browsing the internet or streaming TV on their laptop, users demand instant gratification and become impatient when they are forced to wait for pages to load.
This frustrating experience often results in users abandoning a website altogether, as slow page load times disrupt the user experience and create an unpleasant feeling of impatience.
A study by Section.io revealed that an additional five seconds of page load time can significantly increase a website’s “bounce rate” by more than 20%, thus highlighting the importance of speedy page loading times for user satisfaction and website success.
So, what can you do?
Lighthouse is a powerful automated tool that can enhance the quality of your website. With just a URL, this tool generates a list of recommendations that can help improve your website’s page performance, accessibility, adherence to best practices, and more.
Compress images using software such as Adobe Photoshop or online tools like TinyPNG to reduce file size while maintaining image quality.
Minimize HTTP requests
Use a content delivery network (CDN)
A CDN can help to distribute website content across multiple servers, reducing loading times for visitors in different locations. Cloudflare and Amazon CloudFront are some of the commonly known Content Delivery Network (CDN) service providers.
Minimize the amount of code on your website by removing unnecessary spaces, comments, and code that is not being used.
Enable browser caching
Browser caching allows websites to store frequently used files on a visitor’s browser, reducing the need to download them every time a page is loaded. This can significantly improve the loading speed for repeat visitors.
5.Design for mobile responsiveness
It’s no secret that mobile usage is rampant, with a staggering 7.1 billion mobile users worldwide, as reported by Statista. That’s why mobile responsiveness must be a forethought when planning your website design.
Here are some tips to help you design a mobile-responsive website:
Use a responsive design
A responsive design allows your website to adjust its layout and content according to the size of the screen it’s being viewed on. This means that your website will look good and be easy to use on all devices, including smartphones, tablets, and desktop computers.
Simplify your design
A mobile-friendly website should have a simple and clean design, with a clear hierarchy of information. Use a limited number of colors, fonts, and graphics to create a consistent look and feel.
Optimize your images
Pick images that are optimized for mobile devices to ensure fast loading times. When images are too large, they can greatly slow down how quickly a website loads.
Use a mobile-friendly font
Ensure that the chosen font is easy to read and understand, even on smaller screens. By choosing a clear and simple font, you can improve the user experience and ensure that your message is communicated effectively.
Use clear calls to action
Use clear and concise calls to action that are easy to click on using a touch screen.
Test your website
Test your website on a range of devices to ensure it looks and functions properly on all screen sizes. You can use online tools such as Google’s Mobile-Friendly Test to check your website’s mobile-friendliness.
Improving website readability is an important step in enhancing website user experience. Here are some ways you can improve website readability:
Use Appropriate Font Size and Type
The font size and type you choose can greatly impact readability. Choose a font size that is large enough to read comfortably, typically between 16px to 18px, and use a font type that is easy to read, such as sans-serif fonts.
Use appropriate line spacing and text alignment
Proper line spacing and text alignment can make a big difference in readability. Use sufficient line spacing between paragraphs to avoid cluttered text and align text left or justified to make it easier to read.
Use contrasting colors
Contrasting colors aid readability. Choose colors that provide a clear contrast between the text and background to make it easier for readers to distinguish between the two.
Use bullet points and headings
Breaking up text with bullet points and headings can make it easier for readers to scan content and find the information they need quickly.
Avoid using too many fonts and colors
Using too many fonts and colors can make the website appear cluttered and difficult to read. Stick to a consistent color and font palette to make the website visually appealing and easy to navigate.
Use white space effectively
Proper use of white space can improve readability and enhance the overall design aesthetic of the website. Use white space to separate sections of text and create a clean, uncluttered look.
Creating a positive user experience on your website is key to attracting and retaining customers. Before coding, get a prototype that gives you a holistic view of how your website should look.
If your page is already live, make sure you’re on a reliable hosting with constant uptime. Optimize your website’s loading speed and remove factors that can prolong load time. Lastly, prioritize mobile responsiveness and readability.