Key Elements of an Engaging Animated Explainer Video
Explainer videos are popular marketing formats that demonstrate how a company or product works. Thus, by implementing explainer videos, businesses can increase brand awareness and attract new audiences.
There are several ways that explainers can also be used to present products or services, while also being effective for training employees, explaining new technologies to a wide audience, and motivating staff. For instance, a complex technological solution can be illustrated with simple, everyday analogies and vivid video sequences containing minimal text.
We here at Zelios marketing video production agency work with clients from various industries around the world. We shoot, voice over, and edit advertising videos in various formats, including explainer videos for businesses – and, in this article, we’ll discuss the most important components of an effective explainer video.
Elements of an Engaging Explainer Video
An effective explainer video should be short yet dynamic, clearly and concisely explaining the essence of the product. In turn, this helps ensure that the video holds the audience’s attention from start to finish.
Several elements play an important role when creating this type of content:
- A strong start. The first few seconds of an explainer video should be the most engaging. You could ask viewers a provocative question, show them striking images, or reveal events in an unexpected way to hook their interest.
- Visualization. Text on a static background alone is not enough to craft a high-quality explainer video. To help viewers visualize certain features of a product or a complex idea, use graphics, animation, and visual effects where possible.
- Brevity and Clarity. An hour-long presentation is unnecessary; a brief description of the main advantages of the product or service should be sufficient. The presentation should also be clear so that the audience understands the topic without searching for additional information.
- Emotions. An explanatory video should evoke feelings in the viewer, alongside simply conveying information. There are several ways to elicit these feelings among viewers, including using intrigue, drama, or humor; the most important thing is that the audience should never be left indifferent.
- Call to Action. A strong call to action serves to conclude the video and should be as clear as possible. The action might be to visit a website, place an order, or subscribe to a social media group, for example, and the viewer should be moved and ready to take this action by the time the explainer video concludes.
Using explainers can potentially increase the conversion rate of a website or specific advertising campaign significantly, with informative videos showing viewers the advantages of a product or service and providing a clear, enticing call to action.
After all, the simple visual element makes the information more accessible and engaging than text alone, encouraging viewers to take action.