In 2023, the internet has become a lot safer due to improvements in information systems, cybersecurity and privacy measures, and the fact that most user connections revolve around safely guarded websites owned by the biggest tech companies. However, just because a casual web connection is rarely troubled by malicious activity, the most prolific cybercriminals have their sights fixed on modern businesses, especially up-and-coming companies.
Although the web provides tons of benefits for accelerated communication and storage of information, some companies, especially ones that only started to modernize their operations, lack the technical skills and personnel to create secure local networks and protected web connections. Adding to that, the web is infamous for frequent theft of brand assets and intellectual property. Hundreds of businesses are being exploited and abused by cybercriminals every day, either with petty DDoS and Brute-Force attacks or more serious attempts to infiltrate the system.
The ever-changing digital business environment brings new ways to connect with customers, promote services, and grow the brand. Cybercriminals chip away at the success of companies with attempts to ruin brand integrity through connectivity attacks, data leaks and trademark violations. Without sufficient protection, these procedures start to cause serious damage and escalate to further problems: pirated product sales, forbidden use of brand assets and other related problems.
Fortunately, the majority of petty but effective threats can be solved with the implementation of simple but effective web privacy tools. Among the available options, it is hard to beat the solid blend of benefits from ISP proxies. In this article, we will cover the practical use cases for these essential services, with a specific focus on brand security. Here you will learn how ISP proxies enable businesses to identify trademark violations, report unauthorized use of brand assets, and protect their brand integrity.
Proxy Server Basics for Beginners
A proxy server is an intermediary connection that splits your web access. One part covers the information delivered from your device: it leaves the internal network via the default gateway and follows the fastest possible route to the proxy server.
Once the information reaches the server, it obtains a new digital identity – a new IP address and other personal information within the HTTP connection request. From that point, the remaining route to the target will treat the proxy sender as the original sender of transmitted data packets. The result – is an adjustable web connection, where you can mask your IP address and access the internet from a remote location, effectively bypassing IP bans, censorship, and other connection restrictions.
ISP Proxies vs Other Proxy Types
While all proxy services follow the basic principles, there are 4 different types and their differences that you should know:
- Datacenter proxies. Servers are located in specialized data centers, but IP addresses have no affiliation with the Internet Service Provider (ISP), which is a giveaway that the incoming connection originates from a proxy server, not a real user. Datacenter proxies are good for casual browsing, but these addresses are easy to identify and block.
- Residential proxies. These servers are a common go-to option for many companies that see privacy as the top priority for their web connection. Residential proxies borrow the address from a real user and let you route your data packets through the same identity. They are slower and more expensive than datacenter proxies, but the connection to the ISP makes their cover easier to blend in with other organic web traffic.
- Mobile proxies. Very similar to residential proxies, mobile proxy servers use IP addresses from cellular networks. Slower internet speeds, but more control over the specific location of your internet access point.
- ISP proxies. ISP proxy servers provide the best solution by combining the benefits of datacenter and residential addresses. However, instead of connecting to an IP already used by a residential device, they get the identity straight from the ISP, effectively eliminating potential connectivity problems and ensuring the lowest possible internet speed loss, leaving location distance as the only influential factor.
ISP Proxy Perks for Brand Security
In this section, we describe the key benefits of ISP proxies for protecting your brand and its assets on the internet. Here is why modern businesses use these ISP proxies for effective work and brand protection.
Anonymity and Security
ISP proxy servers create the safest connections with the highest level of anonymity. Their main perk over other types comes from no need to share the connection with other users. Because of that, users can use the IP address in any way they see fit without the influence of other clients.
Unlimited access to geo-locations
The best proxy providers have proxy addresses in all countries; therefore using one unlocks unrestricted access to any site in any location of your choice. Businesses that try to protect their brand security can separate their connection from the original company location as well as monitor the brand presence and reputation in other locations. Unlimited access also helps with ad verification, where marketing specialists change locations to anonymize visits to the websites of ad publishers and test their legitimacy.
Brand Asset Tracking
With ISP proxies, you can use automation tools to track competitor websites, social media networks, and other relevant pages to track the presence of brand assets and detect their unlawful use.
How to apply ISP proxies for Tracking Brand Security
Here are the best ways to apply proxy servers and keep an eye on the security of your brand:
Trademark Violation Detection
ISP proxy servers help you detect trademark violations and simplify the process with automated web extraction tools. This way, you can create a surveillance system for the most relevant websites and keep an eye out for any mentions or use of your intellectual property.
Safeguarding Data Privacy with IP Rotation
Data collection and analysis tools are very efficient, but there are many differences between automated execution and manual browsing. ISP proxies protect the automated surveillance processes and keep all data private.
ISP proxy servers bring tons of benefits for business operations and the maintenance of brand security. With proper integration of web privacy tools, modern companies have much fewer stress factors to worry about while the execution of tasks and goals is enhanced with a free and private browsing experience. If you are looking for the right tool to protect your brand, these proxy servers will not disappoint you.